A content strategy move that beat publishing more: I mined my Search Console queries and answered the gap
The play
Identify search queries in Google Search Console where your page gets impressions but few clicks, then add a targeted section answering that specific question.
How it works
- Open Google Search Console and review queries driving impressions to your page
- Filter for queries with impressions but low click-through rate
- Identify the specific question people are searching for that your page doesn't answer directly
- Add a short section to the page answering that question in the first sentence, followed by 2-3 supporting sentences
Result reported by u/Head-Student-5852
Leads started coming in from the review post within a couple of weeks of the change
- Tools mentioned
- Google Search Console
- Good for
- Content creators with existing pages getting search impressions
Try this first
Pull your Search Console data and sort by queries with high impressions but low click-through rate
Breakdown by RunAgents from u/Head-Student-5852's original post, shown below.
The original post
U
u/Head-Student-5852
r/content_marketing
A content strategy move that beat publishing more: I mined my Search Console queries and answered the gapNinety days ago I wrote a review post on a company I use. A few weeks back, leads started coming in from it, and it took me a minute to figure out why. It was one change I had made to the page.
Google Search Console shows you the exact words people type to land on your page. Look at the queries where you are getting impressions but almost no clicks.
That gap means people are searching for it, Google is showing your page, but the page is not answering it well enough to earn the click or a higher spot.
People kept searching a specific question my post touched on but never answered head on.
I added one short section that answered that exact question in the first sentence, then two or three sentences under it. I did not touch anything else on the page.
Within a couple of weeks t
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