Pierre-Eliott Lallemant
@pierreeliottlal
Best cold email campaign I ever ran:
1/ Scrape people who liked/commented on LinkedIn lead magnets in your niche
2/ Email them:
“Hey, saw you asked for that guide, did you get it?”
Most say no (creators don’t send it, it’s bait)
3/ Reply:
“I made my own version, here it is if you want it”
That’s it.
They read → they trust → they book.
you can follow up easily
We were hitting 10–15% reply rates on cold email (insane)
Important:
don’t pretend it’s your post
don’t lie
just offer a better blueprint on the same topic
Steal demand > create demand.
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