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The play
Create website pages optimized for AI citation to capture search traffic from ChatGPT and other AI chatbots.
How it works
- Create a pricing page with real numbers instead of contact forms
- Build a comparison page positioning your product against competitors
- Write an FAQ with answers starting in the first sentence using customer language
- Have real employees with real names answer questions in public threads
Result reported by Marketing Ideas
Reddit citations dropped from 3.8% to 0.5% as ChatGPT prioritized official websites
- Tools mentioned
- ChatGPT
- Good for
- B2B SaaS companies wanting to appear in AI chatbot responses
Try this first
Audit your pricing page to ensure it displays actual numbers ChatGPT can quote directly
Breakdown by RunAgents from Marketing Ideas's original post, shown below.
The original post
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Marketing Ideas
Marketing Ideas
LinkedIn lets you choose your post's URL 🌐Hey, Tom here 👋 Last week was a strange week. A lot happened that marketers should know about. Here are the 5 biggest ↓ #1 ChatGPT stopped citing Reddit 📉 Reddit used to be in 3.8% of everything ChatGPT cited. Last week it dropped to… 0.5% 🪦 An 86% collapse in one week. What happened: ChatGPT changed how it searches. It now looks at official websites first. So when someone asks “how much does Notion cost” → it quotes Notion’s pricing page instead of a Reddit thread about Notion. → Your own website just became the #1 thing that gets quoted. So make sure you have these 3 pages: 💰 A pricing page with real numbers. ChatGPT can’t quote “Contact us”. 🥊 A “[you] vs [competitor]” page. Buyers ask AI to compare constantly. It quotes whoever wrote one :) 🌀 An FAQ that answers each question in the first sentence. Use your customers’ words. Reddit is still cited when a real employee, with a real name, answers questions in big threads. That gets into AI chatbots now. Anonymous/fake accounts don’t. Full AEO playbook here (with the 7 steps that took HiBob from 17% to
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