LinkedIn lets you choose your post's URL 🌐Hey, Tom here 👋 Last week was a strange week. A lot happened that marketers should know about. Here are the 5 biggest ↓ #1 ChatGPT stopped citing Reddit 📉 Reddit used to be in 3.8% of everything ChatGPT cited. Last week it dropped to… 0.5% 🪦 An 86% collapse in one week. What happened: ChatGPT changed how it searches. It now looks at official websites first. So when someone asks “how much does Notion cost” → it quotes Notion’s pricing page instead of a Reddit thread about Notion. → Your own website just became the #1 thing that gets quoted. So make sure you have these 3 pages: 💰 A pricing page with real numbers. ChatGPT can’t quote “Contact us”. 🥊 A “[you] vs [competitor]” page. Buyers ask AI to compare constantly. It quotes whoever wrote one :) 🌀 An FAQ that answers each question in the first sentence. Use your customers’ words. Reddit is still cited when a real employee, with a real name, answers questions in big threads. That gets into AI chatbots now. Anonymous/fake accounts don’t. Full AEO playbook here (with the 7 steps that took HiBob from 17% to