Signal-triggered LinkedIn outreach campaigns outperform cold ones, and by a large margin

Signal-triggered LinkedIn outreach campaigns outperform cold ones, and by a large marginOutbound usually gets planned around who to contact and what to say, with timing treated as a scheduling detail that gets sorted out later. Based on the numbers I’ve gone through and the performance of the campaigns that prioritize signals over cold messaging, I’d say that order is backwards and timing should be the number one priority. Across roughly 70,000 campaigns I've been able to look at (as the Director of Marketing & Sales, I have access to all Expandi’s data, including the campaigns our clients run, their performances, etc.), the campaigns that are build around reacting to something a person did outperformed cold list-based outreach by a wide margin. Messaging people you are already connected with has an average reply rate of 16.86%. Contacting people who attended the same Linked