The "secret ingredient" of the world's best ads 🧪Today’s post is written by a guest: SHLOMO GENCHIN is a Creative Director who makes ads for tech unicorns and shares everything he learns along the way. He’s also the creator of the course Boring Products, Fun Ads , loved by 500+ creatives from companies like Apple, HubSpot, and Semrush. Let’s go 💡 “Feel like you’re being watched?” That’s a real Facebook ad I made for my client, ExpressVPN: Today I’ll show you exactly how I created it, step-by-step, with AI. Zero creativity needed ↓ Step 1: Pick a Problem ⭐️ We need to find a relatable problem that ExpressVPN solves. To do this, I use my 3-second research prompt. You can copy the prompt template to try it for yourself: Go to [YourBrandURL.com] and create a two-column table. Column 1: Practical problems the product solves. Column 2: Personal problems the product solves. Each row should pair a practical problem with a personal problem. It shows what happens without our product. The left side is technical . The right side is human . So let’s use this problem: When people don’t use ExpressVPN → they feel like they’re being watched online