The "secret ingredient" of the world's best ads
The play
Use a prompt template to map practical and personal problems your product solves, then select a relatable personal problem for ad copy.
How it works
- Go to your brand URL
- Create a two-column table with practical problems in column 1 and personal problems in column 2
- Pair each practical problem with a corresponding personal problem
- Select a personal problem to use as ad copy
- Good for
- Creative directors and marketers making ads for tech products
Try this first
Create a two-column table mapping practical problems to personal problems your product solves.
Breakdown by RunAgents from Marketing Ideas's original post, shown below.
The original post
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Marketing Ideas
Marketing Ideas
The "secret ingredient" of the world's best ads 🧪Today’s post is written by a guest: SHLOMO GENCHIN is a Creative Director who makes ads for tech unicorns and shares everything he learns along the way. He’s also the creator of the course Boring Products, Fun Ads , loved by 500+ creatives from companies like Apple, HubSpot, and Semrush. Let’s go 💡 “Feel like you’re being watched?” That’s a real Facebook ad I made for my client, ExpressVPN: Today I’ll show you exactly how I created it, step-by-step, with AI. Zero creativity needed ↓ Step 1: Pick a Problem ⭐️ We need to find a relatable problem that ExpressVPN solves. To do this, I use my 3-second research prompt. You can copy the prompt template to try it for yourself: Go to [YourBrandURL.com] and create a two-column table. Column 1: Practical problems the product solves. Column 2: Personal problems the product solves. Each row should pair a practical problem with a personal problem. It shows what happens without our product. The left side is technical . The right side is human . So let’s use this problem: When people don’t use ExpressVPN → they feel like they’re being watched online
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